Precision Growth & Conversion Strategy
Passion Ignites.
Strategy Transforms.
By Invitation Only.
Services
Conversion Rate Optimization (CRO)
Scaling has stalled and noone can tell you why. That’s when a CRO expert is brought in. Bottlenecks are uncovered through data-driven analysis, friction is removed, and growth is unlocked.
Ecommerce | Digital Marketing Structure Development
Growth is happening, but the backend is holding it hostage. This work builds the structure behind the scenes, teams, roles, workflows, and systems so performance can scale without breaking operations.
Business Scalability Assessment
Revenue is increasing, but confidence in sustainability is not. This assessment identifies operational, financial, and structural constraints before growth creates instability, inefficiency, or burnout.
Brand Development & Launch Strategy
You have a vision, but the market doesn’t yet understand it. Brand development aligns positioning, messaging, and execution so the brand launches with clarity, credibility, and momentum instead of noise.
Creative Performance Assessment
Ah, the fine line between brand-driven decisions and data-driven decisions… This assessment uncovers how your creative impacts performance across the entire funnel, determining what is actually driving action, revenue, and demand, not just attention.
Angie Prueter,
Principal Stategist
with over 12 years of experience serving as Vice President of Ecommerce and Digital Marketing for high-growth direct-to-consumer and luxury brands, Angie’s career has been defined by building, scaling, and positioning ecommerce businesses for successful acquisition through disciplined strategy, performance marketing, and strong digital foundations.
Having expanded into apparel, beauty, accessories, home and furniture, and professional services, including Housing, law firms and lead generation, Angie partners with founders at pivotal growth stages, often when brands have traction but lack clarity, structure, or confidence in how to scale next.
Her approach combines executive-level leadership experience with actual hands-on execution, helping businesses move from reactive growth to intentional, sustainable performance.
Outside of client work, Angie actively supports local, family-owned businesses by building personal relationships, often developing buisness strategies and ecommerce foundations probono. Staying close to owner-operated businesses keeps her perspective grounded in real-world constraints and reinforces her belief that strong brands are built through trust, community, and intentional execution.
Ruxton Lane 